Each week, we will highlight one member of our CMF team. We want to provide you with ‘behind the scenes’ news on our operations, and can get to know a little bit more about the people working for the Canadian Minifootball Federation (CMF)! We have asked each of our team members the same eight questions to provide a broad perspective on what they bring to the CMF team.

In today’s post, we meet our Digital Marketer of the Canadian Minifootball Federation (CMF) – Torsum Khan. He will reveal to us his responsibilities and the role that he plays in this ambitious project.

Torsum Khan

Torsum Khan – CMF Digital Marketer

CMF: Explain in detail what projects you are working on at CMF?

My role as the social media and community manager at the Canadian Minifootball Federation involves planning, creating, and tracking content for our target audience on social media to grow the CMF brand nationally and internationally. The data shows that our core audience is millennials that engage more with video content, and so, my focus right now is to create video content for Facebook and Instagram. Since launch, I have made four videos, and there are more in the pipeline.

CMF: What initially drew into wanting to join the CMF?

I always wanted to work with a sports organization, mainly football. Though I have never played the sport professionally, my passion for football is basically what drew me into wanting to join the CMF. I know how sports bring communities together because of my previous experience with the British Council, where we used sports as a medium to bring together communities and youth separated by hate and social issues. Sports is what brings everyone together. The best part of joining the CMF team is that I get to be part of the organization from birth. To see how it grows and makes a positive impact on communities will be something special.

CMF: How has your experience been so far?

It has been awesome! Jan and Monika are great to work with. They are supportive and always eager to listen to new ideas, and the team gels pretty well. Professionally, this experience has taught me a lot because I have never worked on developing strategies for a brand with 0 followers on social media and building a brand from the ground up. It has been challenging as well because minifootball is a very small niche, and there isn’t much awareness about the sport.

CMF: Describe a typical day for you working on CMF projects.

It all starts with a brainstorming session with the team every Tuesday, to discuss the weekly content calendar and go through some social media insights. I am always in touch with Jan and Monika on slack and just bouncing ideas off them. Since, my focus is growing the brand via video content, I gather all the data for the video idea and make an initial draft. Once I get feedback from the team, I spent a few more days finalizing the video. Other than that, my day to day routine is seeking opportunities for collaboration and engagement with our target audiences.

CMF: How has the pandemic affected your work? How have you adjusted to it?

I don’t feel like it’s affected my work since Jan and Monika are based in Vancouver, and I can work remotely from Toronto. We mostly communicate over slack, and that works just fine! Also, we have virtual team meetings and a one-on-one meeting with Jan and Monika.

CMF: What do you like to do in your spare time?

I recently moved to Canada, and I love the outdoors. When I am not working, I like to spend my time in the park. The weather is pretty awesome these days, and I enjoy being outdoors. I like to stay on top of developments in the digital marketing space and spend a lot of time doing courses on Udemy or Coursera and just watching tutorials related to digital marketing. I also read a lot about video games, movies and pop culture in general.

CMF: What other work do you do outside of the CMF?

Sometimes I’ll do freelance gigs but, I’m actively searching for full-time opportunities in digital marketing and spent most of my time applying to relevant roles.

CMF: What do you hope to accomplish while with the CMF?

I hope to play an active role in developing the CMF brand and see it grow with millions of followers on social media and become a great federation to support the beautiful game. I also hope that this will open new opportunities for me in the sports industry, and I can take this amazing experience to my dream job – working with Vancouver Whitecaps.

Next week, we will introduce you to Urvashi Malhan, another Social Media & Community Manager of the Canadian Minifootball Federation (CMF)!


Michael Mazzel

CMF Sports Journalist

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