Each week, we will highlight one member of our CMF team. We would like to provide you with ‘behind the scenes’ news on our operations, and can get to know a little bit more about the people working for the Canadian Minifootball Federation (CMF)! We have asked each of our team members the same eight questions, to provide a broad perspective on what they bring to the CMF team.
In today’s post, we meet our Search Engine Optimization Analyst of the Canadian Minifootball Federation (CMF) – Urvashi Malhan. She will reveal to us her responsibilities and the role that she plays in this ambitious project.
CMF: Explain in detail what projects you are working on at CMF?
I am working on a number of projects at CMF. As an SEO Analyst, I am handling the SEO for the website and social media accounts including the keyword strategies. I am also managing CMF’s Google Analytics Account and tracking the metrics.
CMF: What initially drew into wanting to join the CMF?
During COVID-19, the best thing that has happened to me is CMF. I came across this amazing opportunity and it instantly hit me that I have to be a part of this. I have learned a lot about the sport after joining CMF and I feel glad that I am contributing my skills and expertise towards something great and fun.
CMF: How has your experience been so far?
My experience with CMF has been amazing so far. The founders are very polite and hard-working. They are very understanding and helpful. The team is fun, all the colleagues are co-operative and helpful. All in all, I am loving this! We as a team have a work-play balance!
CMF: Describe a typical day for you working on CMF projects.
A typical day would involve me researching for the content, curating the posts, scanning the analytics account, working on SEO and getting feedback from the team regarding my work.
CMF: How has the pandemic affected your work? How have you adjusted to it?
The pandemic has affected my work in a way that I now am working remotely. All the companies have shifted to remote work for some time. With time, I have managed to live with this kind of routine. Setting up small office space and working normally from 10-5 has been really helpful. I have developed a work-life balance even while working remotely.
CMF: What do you like to do in your spare time?
In my spare time, I like to travel and cook. I have developed a habit of baking recently so that means more cakes in the house and eventually in my stomach!
CMF: What other work do you do outside of the CMF?
I am a digital marketer and keep working on short term freelance projects.
CMF: What do you hope to accomplish while with the CMF?
While with the CMF I see myself growing professionally because of our team with diverse skill sets I learn something new from each one of them. As I keep growing with my skill sets I have high aspirations for CMF-To take this organization to new heights and grow with it.
Next week, we will introduce you to Michael Mazzel, the journalist of the Canadian Minifootball Federation (CMF)!
CMF Sports Journalist